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The Treatment Journey: What Americans Try First for Sleep Problems

The Treatment Journey: What Americans Try First for Sleep Problems

Sep 12, 2025

Medically Reviewed by
Dr. Elaine Blank, PhD 

When sleep problems arise, millions of Americans embark on a treatment journey, often trying multiple approaches before finding relief. While evidence-based programs like Rest, which applies the scientifically-proven principles of Cognitive Behavioral Therapy for Insomnia (CBT-I), offer comprehensive solutions, our recent survey data reveals fascinating insights about what people actually try first. The gap between popular choices and evidence-based effectiveness tells a compelling story about how we approach sleep difficulties.

What Do Most Americans Try First for Sleep Problems?

Our analysis of nearly 20,000 survey responses reveals a striking pattern in sleep treatment preferences. Sleep medication dominates as the most popular first approach, with 81.4% of respondents having tried this route. This is followed by routine changes at 38.6%, caffeine modifications at 32.9%, and staying in bed longer at 27.7%. Remarkably, only 8.4% of respondents indicated they had tried none of these approaches.

The overwhelming preference for sleep medication as a first-line treatment reflects both its accessibility and the widespread belief in quick pharmaceutical solutions. However, this popularity doesn't necessarily align with long-term effectiveness or safety profiles established by research.

Is Sleep Medication the Most Effective First Choice?

While sleep medication topped our survey as the most popular approach, the scientific evidence presents a more nuanced picture. Research shows that sleep medications, particularly benzodiazepine-receptor agents, can be effective for short-term use [1]. These medications can reduce sleep latency and improve subjective sleep quality in the immediate term.

However, several important considerations emerge from clinical research. Sleep medications are typically indicated for short-term use, and some can lose effectiveness over time while retaining potential for dependence and rebound insomnia [1]. More recently formulated medications retain effectiveness over longer periods, but they can still lead to tolerance, physical and psychological dependence, and hypnotic-dependent insomnia.

The clinical consensus increasingly favors CBT-I because it has superior long-term effectiveness and improvement in symptoms with minimal side effects compared to pharmacological approaches alone [2]. This suggests that while medication may provide immediate relief, it may not address the underlying behavioral and cognitive factors that perpetuate sleep difficulties.

How Effective Are Routine Changes for Sleep Problems?

Routine changes ranked second in popularity among survey respondents, with 38.6% having tried this approach. This category typically encompasses what sleep professionals call "sleep hygiene" – adjustments to daily habits and environmental factors that may influence sleep quality.

The research on sleep hygiene as a standalone intervention reveals mixed results. While sleep hygiene education is commonly recommended, studies show that sleep hygiene alone produces limited benefits for chronic insomnia [2]. Only two randomized controlled trials provided low-quality evidence showing clinically meaningful improvements in one critical outcome with sleep hygiene alone.

Interestingly, when sleep hygiene was used as a control group in studies of other interventions, it proved less beneficial than active treatments. The research suggests that those who showed improvement in sleep hygiene groups often made additional behavioral changes, such as standardizing their sleep schedules, without being explicitly instructed to do so [2].

This doesn't mean routine changes are worthless – they remain an important component of comprehensive sleep treatment. However, expecting routine changes alone to resolve chronic sleep difficulties may lead to disappointment and delayed access to more effective interventions.

Can Caffeine Changes Really Improve Sleep?

Nearly one-third of respondents (32.9%) reported trying caffeine modifications to improve their sleep. This approach shows more promise than many realize, as caffeine's impact on sleep is well-documented in scientific literature.

Research demonstrates that caffeine typically prolongs sleep latency, reduces total sleep time and sleep efficiency, and worsens perceived sleep quality [3]. The timing of caffeine consumption significantly influences its sleep-disrupting effects, with administration close to bedtime having the greatest potential for disruption.

Studies show that caffeine can disrupt sleep long after its alerting effects are felt, potentially interfering with sleep even when consumed six hours before bedtime [4]. The compound blocks the effects of adenosine, a key component in the body's natural sleep drive system.

However, the effectiveness of caffeine modifications depends heavily on proper implementation. A good rule of thumb emerging from research is to aim for less than 250 milligrams of caffeine daily and never consume caffeine within six hours of bedtime. Some individuals who are particularly sensitive to caffeine should avoid it past lunchtime [4].

The challenge lies in recognizing all caffeine sources, including chocolate, teas, soft drinks, and over-the-counter medications. When properly executed, caffeine modifications can provide genuine improvements in sleep quality and duration.

Why Staying in Bed Longer Actually Hurts Sleep Quality?

Perhaps the most counterintuitive finding involves the 27.7% of respondents who tried staying in bed longer to improve their sleep. From a logical standpoint, spending more time in bed seems like it should lead to more sleep. Unfortunately, sleep science reveals the opposite.

This approach directly contradicts one of the core principles of effective sleep treatment: time in bed restriction. Research consistently shows that restricting time in bed can significantly improve sleep quality by increasing sleep efficiency – the percentage of time actually spent sleeping while in bed [2].

The principle works because sleep quality matters more than quantity when addressing sleep difficulties. By limiting time in bed to closely match actual sleep time, individuals develop a stronger association between bed and sleep, while building up adequate sleep pressure for more consolidated rest.

Extended time in bed often leads to fragmented, poor-quality sleep and can reinforce problematic associations between the bedroom environment and wakefulness. This approach may provide short-term comfort but typically worsens long-term sleep patterns and perpetuates chronic sleep difficulties.

What Does the Evidence Say About Comprehensive Approaches?

The disconnect between popular first choices and evidence-based effectiveness highlights an important gap in public understanding of sleep treatment. While 81.4% of people try medication first, the strongest research support exists for comprehensive behavioral approaches.

Cognitive Behavioral Therapy for Insomnia (CBT-I) receives the strongest recommendation from sleep medicine societies because it addresses multiple factors simultaneously: sleep scheduling, stimulus control, cognitive restructuring, and appropriate sleep hygiene [2]. Meta-analyses consistently demonstrate that CBT-I produces clinically meaningful improvements in sleep latency, wake time after sleep onset, and overall sleep quality.

The benefits of CBT-I include treatment gains that are potentially durable over the long term without the need for additional interventions. Unlike medication, CBT-I may reduce the need for pharmacological therapy and thereby reduce patient risk of drug-related adverse events [2].

Brief therapies for insomnia, which condense CBT-I principles into shorter treatment formats, also show promise for those seeking efficient interventions. These approaches maintain the core behavioral components while requiring fewer resources and time commitments.

How Can People Make Better First Choices?

Understanding the evidence can help individuals make more informed decisions about their sleep treatment journey. Rather than defaulting to the most popular approaches, consider starting with evidence-based strategies that address root causes rather than symptoms alone.

The most effective approaches typically combine multiple elements: consistent sleep scheduling, appropriate bedroom environment optimization, cognitive techniques for managing sleep-related worry, and strategic lifestyle modifications including caffeine management.

For those seeking structured guidance, programs that apply CBT-I principles can provide systematic approaches to implementing these evidence-based strategies. The key is addressing sleep difficulties comprehensively rather than relying on single interventions that may provide temporary relief without lasting change.

The journey to better sleep doesn't have to follow the most traveled path. By understanding what research reveals about various approaches, individuals can make choices that align with both scientific evidence and their personal circumstances, potentially shortening their path to restorative rest.

Citations

[1] Morin, C.M., & Espie, C.A. (2003). Insomnia: A Clinical Guide to Assessment and Treatment. New York: Springer Publishing.

[2] Edinger JD, Arnedt JT, Bertisch SM, et al. Behavioral and psychological treatments for chronic insomnia disorder in adults: an American Academy of Sleep Medicine clinical practice guideline. J Clin Sleep Med. 2021;17(2):255–262.

[3] Clark, I., & Landolt, H. P. (2017). Coffee, caffeine, and sleep: A systematic review of epidemiological studies and randomized controlled trials. Sleep Medicine Reviews, 31, 70-78.

[4] Carney, C. E., & Manber, R. (2009). Quiet your mind and get to sleep