This usually happens when you're logged in with a different email address than the one linked to your subscription.
Go to My Sleep and tap Account in the top-right corner.
Tap Logout.
Log in again with the email address you used when you subscribed. See How to log in.
To confirm it worked, go to My Sleep and tap Account. Under your email address you’ll see your status: premium or trial means your subscription is recognized; free means it isn’t.
Logging out and back in also fixes most cases where your subscription status or your program day isn't showing correctly.
If it still doesn't work, contact us and tell us whether you subscribed on our website or through the App Store, and the email address you used.
Still need help? Contact our Customer Support team from the email address linked to your subscription.